Muthukumar Rajamani » Product Management http://muthuonline.com Product Strategist, Experience Designer & Code Tweaker Wed, 18 Jan 2012 05:14:42 +0000 en hourly 1 http://wordpress.org/?v=3.3 Protected: Market Segmentation http://muthuonline.com/archives/2010/02/02/market-segmentation/ http://muthuonline.com/archives/2010/02/02/market-segmentation/#comments Tue, 02 Feb 2010 12:14:06 +0000 Muthu Online http://muthuonline.com/?p=498

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(More)…]]> Engineering Collaboration via Negotiation is a socio-technical group decision making activity.

The term ‘Socio-technical’ signifies mutual consideration of true integration / synergy between the social (teamwork) and the technical (task work) aspects of engineering activities. – Alistair Cockburn

Collaborative Engineering is a socially mediated technical activity.

Negotiation activity is best carried out by a co-construction process.

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